Victor Romero

Managed a portfolio of diverse freelance design projects for clients, delivering tailored visual and brand solutions that met specific business objectives.

Co-founded and served as Lead Designer for Mimao Drinks, an original cold beverage, overseeing all aspects of brand identity and product design from concept to market.

Created and executed a comprehensive design system roadmap, merging and standardizing UI components across six distinct services and digital squads (web and mobile) to enhance consistency.

Audited 95% of existing UI libraries and products, developing a clear action plan that significantly improved reusability, composability, and accessibility across the product ecosystem.

Led the seamless migration of design assets from Sketch and InVision to Figma, resulting in streamlined workflows and enhanced collaboration for design teams.

Delivered tailored workshops and training sessions to stakeholders and cross-functional teams, fostering widespread adoption and proficiency in the new design system.

Owned end-to-end UX/UI design for prescription-related journeys, driving a 20%+ improvement in user retention and a 40% increase in task completion.

Collaborated cross-functionally to continuously optimize service user flows and enhance experience across diverse platforms through iterative design processes.

Improved accessibility compliance of foundational UI components to AAA standards, significantly enhancing inclusivity and usability across the digital ecosystem.

Led and contributed to establishing the foundations of a scalable design system, which improved consistency, accelerated delivery efficiency, and boosted overall team satisfaction.

Owned the end-to-end UI design and visual direction for the new company website and brand identity, establishing a cohesive and impactful digital presence.

Collaborated directly with stakeholders and client teams to shape and deliver efficient design campaigns, ensuring alignment of user experience with brand and business needs.

Developed a scalable email marketing design system foundation using Sketch, enabling future growth, consistency across digital touchpoints, and faster delivery.

Led multiple cross-platform B2C web design projects, including websites, mobile apps, e-commerce platforms, and digital marketing campaigns.

Managed a team of designers, collaborating effectively with developers, stakeholders, and clients to ensure timely, high-quality project execution.

Played a pivotal role in shaping the company's visual identity, digital presence, and overarching design strategy, contributing to brand recognition and market positioning.